Kwabezindaba eziku-inthanethi, i-Facebook isiyithuluzi elibalulekile, noma ngabe i-akhawunti yomuntu siqu enabantu noma ikhasi eliyisiqalo lomphakathi lokuphromotha nokuphromotha.
Ngokuhweba nge-inthanethi okuwela imingcele, ikakhulukazi amabhizinisi azimele, kuyadingeka ukuba ne-akhawunti yomuntu siqu ye-Facebook futhi ukhuthaze isitolo sakho nekhasi eliyisiqalo lomkhiqizo wakho.
Ukuphromotha umkhiqizo wakho nomkhiqizo, ukukhangisa, idatha yokulandelela, nokusebenzisa i-pixel ye-Facebook kuzosiza ukuthuthukisa ukukhangisa nokuhlaziya idatha. Ngakho-ke yini i-pixel ye-Facebook? Ungayisebenzisela kanjani ukumaketha kabusha? Futhi ungahlanganisa kanjani amaphikseli kungemuva le-allvalue? Ake sazane.
Kunezimanga ekupheleni kwesihloko: allvalue uvule isiteshi sokuvula i-akhawunti yokukhangisa ye-Facebook, futhi amabhizinisi adinga ukuvula ama-akhawunti wamahhala angadlulela ekupheleni kwesihloko ukuze athole ifomu lokubhalisa.
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Yini i-pixel ye-Facebook
Yini i-pixel ye-Facebook? Ngamafuphi, i-pixel ye-facebok iyikhodi ye-JavaScript ekuvumela ukuthi ulandelele futhi ulinganise umthelela wokukhangisa, futhi udale izethameli zesikhangiso ngendlela ephumelela kakhulu ngesikhathi esifushane. Isibonelo, uma umthengi ebuka ikhasi elinamaphikseli ashumekiwe, i-pixel irekhoda ukuziphatha kwakhe, bese ungakwazi ukudala izethameli ngokusekelwe kwezinye zezindlela zokuziphatha ezirekhodwe amaphikseli.
Ngokuvamile, amaphikseli e-Facebook awuchungechunge lwekhodi engasetshenziswa ukulandelela imicimbi, njengokubuka amakhasi ewebhu, ukusesha, ukwengeza inqola yokuthenga, ukuhlola, njll., ukuze uqonde konke ukuziphatha kwesitolo sakho.
Ukusebenzisa i-pixel ye-Facebook kungakusiza
Linganisa izinga lokuguqulwa kwezisetshenziswa ezahlukene
Njengamanje, cishe wonke umuntu ngeke asebenzise idivayisi eyodwa ukuze aphequlule ikhasi lewebhu, futhi bazosebenzisa omakhalekhukhwini, amaphilisi namakhompyutha ukuqedela ukuphequlula. Ngokuziphatha koshintsho lwamadivayisi ahlukene, amaphikseli angasetshenziswa ukulandelela.
Lungiselela umphumela wesikhangiso
Inhloso yokukhangisa ukulindela abathengi abangahle babone izikhangiso zakho futhi benze izenzo ozilindele, njengokuthenga. Ukuze wenze lokhu, udinga ukucabangela imibuzo emibili: indlela yokubeka ngokunembile izikhangiso ezithamelini ezinentshisekelo ezikhangisweni zakho nokuthi ungazivumela kanjani izethameli ukuba zenze izenzo ozilindele. Landela umkhondo ukuziphatha kwezithameli ngamaphikseli, qiniseka ukuthi uyabona ukuthi imaphi amakhasi azovimbela izethameli ukuthi zingahambi phansi futhi zithuthuke.
Yakha izethameli ezifanayo
Izilaleli ziyingxenye ebalulekile yokukhangisa kwe-Facebook. Abasebenzisi abenze izenzo ezithile kuwebhusayithi yakho bangathwetshulwa amaphikseli e-Facebook esikhathini esidlule, futhi bakusize uthole abasebenzisi abafanayo bezithameli zakho ezihamba phambili.
Izingxenye ze-pixel ye-Facebook
Ikhodi ye-Pixel yakhiwe ngezinto ezimbili: ikhodi eyisisekelo kanye nekhodi yomcimbi yephikseli.
Ikhodi yesisekelo ye-Pixel: ikhodi esekelwe ngephikseli ilandelela ukuziphatha kusayithi futhi ihlinzeka ngemibandela yokulinganisa imicimbi ethile.
Ikhodi yomcimbi: ikhodi yomcimbi isho ukuziphatha okwenzeka kuwebhusayithi, okufana nethrafikhi yemvelo noma ithrafikhi yokukhangisa. Kunezindlela ezimbili zokulandelela imicimbi:
1. Imicimbi ejwayelekile: I-Facebook inemicimbi ejwayelekile esethiwe ngaphambilini, okuyilezi: ukubuka okuqukethwe kwewebhu, ukusesha, ukwengeza inqola yokuthenga, ukuqala ukuphuma, ukwengeza idatha yokukhokha nokuthenga. Ngokuguqulwa okujwayelekile kokulandela umcimbi, ungathola ulwazi lwethrafikhi nokuziphatha kwale micimbi.
2. umcimbi wangokwezifiso: ngokuya ngezidingo zakho ezikhethekile, ungenza ngendlela oyifisayo izehlakalo ezijwayelekile noma ozichazayo kuwebhusayithi ukuze ufinyelele umcimbi ohlosiwe osebenza kahle kakhulu.
Ngemva kokwazi ukuthi ayini amaphikseli e-Facebook nokuthi asebenza kanjani, siwadala kanjani amaphikseli nokuthi siwabophezela kanjani kungemuva le-alvalue? Ake sikwenze isinyathelo ngesinyathelo.
Dala i-pixel ye-Facebook
Ngaphambi kokudala amaphikseli e-Facebook, dala inkundla yokuphatha ibhizinisi ye-facetool (BM), bese uchofoza ukuze ufunde ukuthi ungayenza kanjani i-BM.
1. thola iphikseli
Iya kuFacebook BM yakho, thola ithuluzi lokuphatha umcimbi ekhoneni eliphezulu kwesokunxele, bese uchofoza umthombo wedatha ohlobene ekhasini elilandelayo.
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2. khetha ikhasi lewebhu
Ekhasini elisha lomthombo wedatha elihlobene, khetha inketho yekhasi lewebhu, bese uchofoza ukuqala
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3. khetha indlela yokuhlanganisa
Khetha ukuthi isayithi lihlotshaniswa kanjani ukuze uqale ukuthumela imicimbi yesayithi. Khetha ikhodi yephikseli
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4. setha igama lephikseli
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5. thola ikhodi yephikseli
Indlela yokufaka ikhodi yilena: engeza ikhodi yephikseli yewebhusayithi ngesandla, bese ukopisha ikhodi. Manje, izinyathelo zokusebenza ku-Facebook BM seziqediwe
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Hlanganisa i-pixel ye-Facebook kuwo wonke amanani angemuva
Ngemva kokudala amaphikseli e-Facebook, udinga ukuhlanganisa ingemuva le-allvalue ukuze amaphikseli akwazi ukudlala indima yawo ekusizeni ukuthola ukuziphatha kwabathengi kusayithi lakho.
1. iya kungemuva le-alvalue bese ufaka isitolo se-inthanethi > izintandokazi
Kusixhumi esibonakalayo esithandwayo, namathisela ikhodi yephikseli ekopishwe esinyathelweni sangaphambilini ku-ID yephikseli ye-Facebook. qaphela ukuthi inombolo kuphela edinga ukukopishwa ngaphandle kokukopisha lonke uchungechunge lwekhodi yesisekelo ngemuva
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2. qinisekisa ukuthi ukufakwa kuphumelele
Sicela upheqa iwebhusayithi yakho kusiphequluli se-Google Chrome futhi usebenzise isandiso somsizi se-Facebook pixel esisemthethweni se-Facebook ukuze uhlole ukuthi ukufakwa kuphumelele yini.
Ngemva kokufaka isandiso, phequlula iwebhusayithi yakho bese uchofoza isandiso ukuze ubuke isimo samaphikseli
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Amaphikseli awasebenzi ngokujwayelekile noma ethukile. Ikakhulukazi uma izehlakalo eziguqukayo (ezifana nezinkinobho zokuchofoza) zisetshenziswa njengemicimbi yokucupha, ungaqalisa ngokujwayelekile ngokuchofoza inkinobho kanye ngemva kokusetha amaphikseli.
Bhala ekugcineni
Ngemva kokwazi ukuthi uwakha kanjani futhi uwabophe kanjani amaphikseli ngemuva kwenani eliphelele, kusesele isinyathelo esisodwa ngemuva kwakho ukufaka izikhangiso: bhalisa i-akhawunti yesikhangiso. I-Allvalue ivule isiteshi sokuvula i-akhawunti yokukhangisa ye-Facebook. Amabhizinisi adinga ukuvula i-akhawunti mahhala angachofoza okuthi “funda umbhalo ogcwele” ukuze ahambise ifomu noma agcwalise ifomu lesicelo ngokucindezela ikhodi enezinhlangothi ezimbili ekugcineni kombhalo.
Isikhathi sokuthumela: Jun-09-2021